as you’ve heard me say about a hundred and twelve times I love love love and believe so heavily in content marketing but you may not even know what that means so because I’m a big proponent and meeting people where they’re at and making sure you guys know all the things so you can literally leave my channel and go rule the world I want to tell you what content marketing is so we’re going to call this content marketing 101.
when I first started my business I knew that blogging was important I knew that putting out content was important I didn’t put a lot of effort into it I didn’t put a lot of time into it and it’s something that fell on the wayside and I highly credit that with my business not growing as quick as it could have in the first few years of business so now in my business I put out a ridiculous amount of content like I probably shouldn’t tell you how much content I put out because it’s insane.
but basically I put out this YouTube channel content three times a week so that’s three days a week I put out podcast episodes another two days a week with my co-host on the all up in your lady business podcast I put out content in my Facebook group multiple times a week so we’ve already like probably used both my hands here and then I put out content in my newsletter and on LinkedIn and different social media sites multiple times a week plus I’m adding another content piece in a couple of weeks that will be coming out once a week.
So I legitimately probably publish more content than I should but I believe in it so much that I feel like I can’t not do that like I feel like I need to do the Khan and it just works so well so content marketing is basically the strategy of putting out content and letting the content do your marketing for you any business can use this every single business out in the world from product to service to infopreneur x’ whatever can use content marketing and should use content marketing because there’s such gold in holding the real estate for search engine key terms and things you want to talk about and things your audience wants to know about so again.
In a nutshell content marketing is basically throwing all of your eggs into the content basket and letting that market your services for you and you might wonder how that works so in traditional marketing you would you know to put your money into Facebook ads and your time into Facebook ads or Google Ads or put your time into print ads or billboards newspaper features or whatever right and those have a direct correlation to who comes in and who purchases from you and then there’s also the added piece of word-of-mouth right so you put your services out into the world you do really well and people tell their friends about it that’s all kind of bundled into this whole traditional marketing thing but content marketing is when you put out a lot of free content and it comes back to you with paid money.
So let’s examine this a little bit that traditional newspaper piece that you would have put out that was like you know get my free get a free month of my service that directly correlates to money so we have a hard time sometimes thinking about how a blog post or video or a podcast episode might come you know full circle and bring me money what happens is this content you’re putting out is acting as the way that people are getting to know you they don’t have to come in to your store they don’t have to call you they don’t have to do in the Avesta if your content is letting them get to know you quicker and in an easier way now.
In addition to that it is serving as a way for you to show off your teaching skills and show off your smarts so I care if you are creating a product or service or you’re teaching people like I am if you can show off what’s in your brain people will be like oh that person is really smart I’d love to hire them and if you have things in place like sales funnels and opt-ins all of that you’re making money from your free content just like you were from those newsletter ads or that billboard okay so that’s kind of the basic principle behind everything putting out content and getting it to turn into paid customers for you and using that as your marketing strategy now there are a couple ways to really make sure you’re doing this.
One is to put out the content on a consistent basis and be consistent and reliable for your audience in the search engines so that they will favor you to is to optimize the snot out of your content if you’re using Yoast on WordPress and YouTube and blogging there is no reason none that you shouldn’t be high up in the search engine results for whatever key terms you want so you should be optimizing the crap out of your content to really be using content marketing strategy to its highest capacity then promoting your content on all the platforms so when you have a new video to come out on YouTube it should be being published on Instagram it should be being talked about on Facebook you should talk about it on LinkedIn or snapshot or wherever else your people hang out.
but you should be promoting your content because if you have everything set up correctly when someone comes to your content they love you they want to buy from you they go down the rabbit hole of figuring out who you are and they come out the other end a loving and devoted customer so promote it because you never know where someone’s going to see it actually go down said rabbit hole and then the fourth thing is something I’ve talked about already is to feed it into a funnel you don’t want just content sitting out there with no purpose or no rhyme or no reason you actually need a way for people to read or watch or listen to that content that free content and eventually pay you so you got to make sure you have optimized your blog post or your podcast episodes YouTube videos in a way where if someone finds it they are going to either go down a funnel within the platform.
So on YouTube that might be that they find one video and you want them to go to another one and then they find another video and go to another one and at the end of that last video you sell to them if that’s on Facebook maybe you want them to watch a video and then you’re gonna run ads to them to sign up for something and then you’re gonna run more ads to them to buy from you but either way you do it you have to have a funnel the traditional way to do this and the way I like to do it the most is I will put out my content I will promote it I will optimize it and will make sure people can see it and then when they watch it or listen to it or read it they are prompted to download a free thing so they will be able to get a seat in my free resource library or they’ll be able to get my youtube guide for businesses or whatever.
Then, they start getting emails from me where I introduce myself to them where I ask them to introduce themselves to me where I’m telling them more about what I do and who I am where they’re really getting to know me even more and then I sell to them in a really awesome way because they already know me because I did my work in the beginning so it may feel really exhausting to put out a lot of content and do all this work to like batch process and whatever but it’s really not that bad it is one of those things that it’s you know I’m doing this instead of this other way of marketing or I’m doing that way of marketing instead of this way of marketing so I fully believe wholeheartedly in content marketing it has been amazing for my business and I’m here to tell you that you can use it too so are you using content marketing in your business.