The Most Valuable Content Marketing and Copywriting Every Business Needs.
Breaking Down the Barriers Between Content Marketing and Copywriting: The Number One Most Valuable Piece of Content Every Business Needs. Content marketing and copywriting are two vastly different skills and services, right? Well, not if you’re doing it right. In this video, I’m going to break down the barriers between content marketing and copywriting. And most importantly, I’ll reveal the number one most valuable piece of content marketing that every single business needs to be putting out regularly, and every single copywriter needs to be offering as a service to their clients.
What’s up? It’s Alex coming to you this week with another marketing tutorial to help you slay the copywriting game, land more clients, boost your revenue, and drive more online sales. If you’re new to the crew, welcome to my channel. am here to help you master the ABCs of marketing, copywriting, freelancing, and social media.
Understanding the Difference: Content Marketing vs. Copywriting
So if that is your cup of tea, be sure to subscribe below, and don’t forget to hit that bell to be notified when my next tutorial goes live. Understanding the Difference between Content Marketing vs Copywriting Now, before we dive into the number one most insanely valuable piece of content marketing that you absolutely must be doing as a business owner or a copywriter, let’s first talk about what exactly content marketing and copywriting are, and how they differ.
So content marketing is the strategy of putting out valuable, shareable, and free content to your audience on a consistent and regular basis. This can include a whole variety of things, like blog posts, social media posts, podcasts, YouTube videos like this one, newsletters, and the list goes on and on. Copywriting, on the other hand, can really be thought of as the art of writing words with the sole purpose of getting a conversion.
Maximizing Email Campaigns: The Power of Combining Content Marketing and Copywriting
Typical forms of copywriting include sales pages, ads, sales emails, landing pages, VSLs, webinar scripts, and so on. Maximizing Your Email Campaigns: The Synergy of Content Marketing vs Copywriting. So the overarching goal of content marketing is to put out the crazy good value in order to build your brand awareness, trust, and reach. Copywriting is what you rely on when it comes to actually turning that audience into paying customers. Does it make sense?
So, on the surface, yes, these are two different skills and services, but they absolutely should be done together in parallel to create a very effective and powerful marketing campaign. And listen up because this is especially true when it comes to the inbox. Yes, I am talking about your emails. Now, while the best email strategy involves sending both sales emails and content emails, they should not be treated as completely separate from one another.
Building Trust and Rapport Through Consistent Email Communication for Sales Success
And that is because great content emails build trust and rapport with your audience. Build Trust with Your Audience: Why Consistent Email Communication is Key for Sales Success. That way, when you do want to sell them something via a sales email, they’re 1000% more likely to say, “Hell yes!” which is why all of your emails really should be written by a copywriter who knows how to use content marketing, storytelling, and sales strategies to create powerful inbox messaging that both connects and converts.
So with that, here’s my very first tip. Do not just email your list during launches and promotions. I know that’s what everyone wants to do. And let’s be honest, that’s where the majority of us tend to focus our time as business owners and copywriters because launches and promos are the moneymakers.
Why Building Trust with Your Audience is Crucial for Marketing Success in Today’s Online World.
But the fact is if the only time you email your list is when you’re selling something, then you’re really not taking the time to build up that foundation of trust with your audience, and they’re not very likely to buy from you. Listen, consumers, today are smart. Why Building a Connection with Your Audience is Key to Successful Marketing. And honestly, they are skeptical AF that you’re a legit brand that actually has a product that will help them solve their problems.
And it’s for a damn good reason. mean, we literally live immersed in an online world that shows us thousands of targeted ads a day, completely oversaturated with hypey claims, douchey sales tactics, and brands that shove “buy, buy, buy” down our throats 24/7. It’s no wonder that it has become so hard to gain a loyal following and fan base that keeps coming back again and again. Consumers have seen the same sales tactics so often that their eyes just glaze over anytime they see any of that BS online.
The Importance of Consistent and Valuable Content Emails for Business Success
Nowadays, consumers want something different. They want a real connection. They want to feel valued and seen. And if your audience doesn’t feel connected to your brand, they will not buy from you, period. That is why all your emails are important, not just the sales emails that make you money. The Importance of Consistent and Valuable Content Emails for Business Success Nurturing your audience through consistent high-value content emails is arguably the most important piece of content marketing that you can be putting out as a business.
It is literally your secret sauce to selling without really selling at all. Okay, so content emails are vital to the success of any business, but what exactly is a good content email marketing strategy? Well, the content and consistency of your emails will vary massively depending on what your brand or business actually does. So here is my next tip: make your content emails educational, inspirational, entertaining, or personal.
Maximizing Email Marketing Success: How Often to Send Content Emails Without Asking for Anything
You want to write them informally, just like you’re emailing back and forth with a friend. You want to include tons of storytelling and personalization to make your audience feel more connected to you. You want to provide enough education to make your audience trust in your knowledge and skills, and you want to do it all without asking your audience for a single thing. That’s right, no strings attached.
Maximizing Email Marketing Success: How Often Should You Send Content Emails? Just read my awesome email. Now, I teach all about my methodologies and the psychology of writing effective conversational emails that will turn signups into sales inside my five-day email marketing challenge, Own The Inbox. You can learn more about that at the end of this video. But first, I am sure you’re probably wondering how often you need to be sending these content emails. Is it once a week, once a month, or every single day?
Establishing a Consistent Email Frequency for Your Brand: An Example from a Successful Content Creator
Well, once again, it totally varies depending on you and your brand. Personally, I email my list about once a week, and that works great for me. Typically, this is an informal personal type of email introducing my newest YouTube video. But even when I don’t publish a YouTube video that week, I still make it a point to email my list.
Mastering the Art of Consistent and Effective Email Marketing
This keeps me fresh in their minds and their inbox at all times and really helps to build that feeling of belonging and community because I’m being consistent. Achieving the Right Balance: How to Email Your List Consistently and Effectively that way, whenever I do run a product launch or a promotion, my list sort of tolerates it, for a lack of better terminology, because they know once my launch is over, I will go back to emailing them on a consistent schedule where I’m strictly delivering free value and not trying to sell them anything.
Now, I am not saying that you need to email your list once a week, nor am I saying you can’t sell more often, but you’re go to find that sweet spot balance between value and sales, right? Giving and asking. Once a week works great for me, but I also know people who email their list every single day, and that works great for them. And hey, I still read their emails.
Learn the Secrets to Consistent and Effective Email Marketing with the Own The Inbox Program
The key here is not to overthink the frequency, and instead, and this is the most important tip of them all, pick a schedule that works for you and stick with it because remember, people want consistency. Learn the Secrets to Writing Emails That Sell with the Own The Inbox Program! Consistency builds trust, and trust is what sells your products and services. Now, if you want to learn exactly how to write emails that sell, make sure to check out my email marketing program,
Own The Inbox. In it, you’ll learn the marketing psychology that gets people to open, click, and read your emails, along with my coveted Posse Playbook of 12 emails that create authority, build anticipation, and turn signups into sales. This will help you write an engaging, memorable, and high-converting email marketing campaign in just five days. You can find the link in the description box below. I hope to see you there. Until next time, I’m Alex. Ciao for now.
Master Email Marketing: Learn the Essential Techniques for Building Relationships and Boosting Conversions
Alright, guys, if you enjoyed that video, make sure to check out the next one from me right here. You can click right here to get a free gift. What types of emails should you absolutely know how to write as a copywriter or online business owner? Do all emails follow the same flow and format? Mastering Email Marketing: Building Relationships, Driving Engagement, and Boosting Conversions. How do you build relationships, create engagement, and get conversions with email marketing? You have questions, and I have answers.